MHS Academy — the comprehensive decision for the medical sector
Headquartered in Bonn, Germany, the MHS Academy is a professional training, consulting and certification organization that takes pride in bringing medical services to the next level worldwide.
We have performed the study and assessment of the medical industry, and have identified a number of clinics that not only provide the highest level of medical care and service, but also maintain this level for many years.
Among these healthcare institutions are such well-known clinics as:
- The Johns Hopkins Hospital
- Harvard Medical School
- Cedars-Sinai Medical Center
- University Hospital of Ludwig Maximilian University of Munich
- Charite University Hospital Berlin
- Gachon University Gil Hospital
The detailed and thorough analysis has allowed us to highlight common features that unite these clinics in their pursuit of exceptional quality and make them leaders in their field.
This information allows us to say with confidence that bringing a clinic to the "Excellence" level is not always associated with significant expenses, such as the purchase of costly equipment, constructing new buildings or opening VIP rooms.
Often it is enough simply to change the approach to making appointments, admitting patients and providing medical services, introduce the optimal length of hospital stay, identify hospital’s strengths and specialization, and optimize work of the quality and hygiene control department. This increases significantly the comfort and safety of a patient, while his benefit from collaboration with the hospital gets to a fundamentally different level.
Our mission is to bring the maximum number of hospitals to level and standards that are successfully practiced in the best world’s clinics, and make a high level of medicine available for each patient.
The new generation of medical services is based on:
TRANSPARENCY — improving medical services is inseparably linked with increasing transparency of hospitals, transparency of data on the quality of medical and related services.
SPECIALIZATION — offering and providing patients with high-quality medical services in the specialized centers that admit large quantity of patients annually and have particular specialization in certain types of treatment.
FOCUS ON COMFORT AND SAFETY OF THE PATIENT — the patient with his individual needs should always be a key figure in the organization of the medical process, and his safety should be the first point in the list of the hospital evaluation indicators.
STRATEGIC PARTNERSHIP — the MHS Academy strives for long-term cooperation with hospitals, since the process of improving the medical services requires constant monitoring and quality maintaining.
Recovery of the patient, his comfort and safety are our main aim.
What we do?
It's time to change
The contemporary global changes affect all areas of our life, and medicine is one of them. In most countries, functioning of the healthcare and clinical sectors requires state grants and awards, the amount of which is declining from year to year. Due to this, hospitals are forced to regulate their financing independently. Those who cannot cope with this and have budget deficits are closed.
Perhaps, the time has come to consider the clinic as a full-fledged economic enterprise, to consider patients as clients, and strive for maximum financial profit. In all areas, the economic indicators are decisive; the success and productivity of the enterprise are assessed depending on them. Nevertheless, focusing on the financial profit in the medical sector gives the opposite result:
- performing diagnostic procedures and surgeries without indications;
- hiring cheaper and thus less qualified personnel;
- overpricing medical services for private (i.e. who pay by themselves) patients;
- performing complex treatment in non-specialized centers.
And, as a result, we lose customers…
So, how can one become successful with so many ethical restrictions when the usual economic laws do not work and financial goals harm the health of patients?
There is a way out, and it is quite obvious. We need the completely new medical management system adapted to the clinical sector. All attempts to apply standard systems such as ISO or EFQM, KTQ, the Lean management principles, etc., give a certain result, but a very limited one. In most cases, the internal processes of work and communication are put in order, but this does not affect success rates of the clinic, including the financial ones. And if it does, the influence is rather negative.
We have analyzed the management and development of over 50 leaders of the medical industry. The results of this analysis have formed the basis of the MHS Management System.
The analysis of the competitive environment along with the strengths and weaknesses analysis make it possible to determine the direction of further development.
The successful strategies are based on information. During over 15 years of work with leading world’s hospitals and due to the continuous contact with patients, we have collected a lot of data and developed our own methodology. Now we successfully use it in our work.
When analyzing the initial conditions, we explore three spheres: the surrounding competitive environment, the service area with the target group of patients, and the initial indicators of the Hospital. In addition, we consider the forecast of demographic situation in the region for the next 25 years.
The separate results are summarized and interpreted using a SWOT analysis. An analysis of the situation can be carried out for the entire hospital or for the separate specialized departments.
The right choice of specialization and further competent restructuring determine the financial success of the Hospital.
First of all, the MHS Academy offers a range of information and tools that help the hospital move to the “Excellence” level in the field of providing medical and related services.
The particular importance is given not to the initial level of the hospital, but to the desire to undergo favorable changes. We will elaborate the individual training program for a hospital of any level.
Unlike other management assessment systems, the MHS Academy from the very beginning has accumulated experience and knowledge exclusively in the field of medicine and related services.
Compliance with high standards, as well as adherence to a system of continuous audit and improvement of providing medical services, are confirmed by the correspondent certificate.
That said, the certification is only a point of the result fixation, and not an end in itself. The certificate guarantees that the supervised hospital meets the highest standards. The main emphasis of teamwork is made on the regular assessment, quality improvement and rising service standards.
The certification process is thought out to the intricate details. It provides the opportunity to elaborate the personal development plan for each healthcare institution.
The training program provides hospitals with the opportunity to receive a German and / or European quality award (level 1, 2 or 3), provided that the necessary requirements are met according to the decision of an external auditor.
Promoting own services has always been difficult for hospitals. Restrictions in search engines and at the state level significantly limit ability of hospitals to inform patients about the full range of services. Active advertising is often perceived by patients as an excessive desire of the hospital to earn money.
All that remains is advice from friends and relatives. But how reliable is such a recommendation? Today, patients are well informed and aware that features of the disease in each person require individual approach and collaboration of doctors with various specializations. Information regarding who exactly is the most specialized healthcare professional in the particular area remains the most popular web search query.
An objective presentation of the hospital on the bookinghealth.com portal allows reaching and attracting relevant patients. These are patients, diagnostics and treatment of whose disease are covered by the range of services provided by the hospital. The practical experience demonstrates that distance is not a limiting factor for patients. They are ready to travel hundreds and thousands of kilometers to receive the most specialized medical care.
Additional marketing services of Booking Health GmbH include the following:
- Presentation of the hospital on the bookinghealth.com online portal, including translation of the information provided by the contractual partner for publication on the Internet portal.
- Regular updating and adding new information to the content presented on the bookinghealth.com online portal.
- Showing the hospital at higher search positions as the advertisement.
- Publication of additional advertising content (professional informational videos) in the social networks and on the external advertising platforms.
- Generation of high potential leads for the self-processing.
- Presentation at the international exhibitions.
- Presentation in the information brochures and catalogues.
The aim of bookinghealth.com – is to bring the hospital to a fundamentally new level of recognition not only in the region, but also worldwide.
BookingHealth.com provides an opportunity to be near to the leading world’s hospitals and even compete with them for the patients’ attention on certain indicators.
Who will primarily benefit from collaboration with the MHS Academy?
The healthcare institutions that strive for:
- Bringing internal standards of service to a high level.
- Increasing prestige in the region and number of patients significantly.
- Opening new directions or markets.
- Entering the international market (admitting international patients).
- Reducing costs and expenses.
- Maximizing patient satisfaction.
- Using time and money more efficiently.
- Managing emerging issues promptly.
- Receiving preferential loan conditions.
- Increasing the state loyalty to the hospital.
- Excluding uncontrolled working loads on personnel, material and technical base, premises.
- Attracting the best specialists to the working team.
- Automating processes, where possible.
- Increasing manageability, responsibility and staff discipline.
What does the clinic receive from the MHS Academy?
- Experienced team for the implementation of changes.
- Analysis of strengths and "growth points".
- Development of performance criteria and assessment of business processes.
- Team and plan that keep the pace of changes.
- Working plan with clear deadlines and required resources.
- Development of necessary documents.
- Description of the business processes of the hospital.
- Implementation of the developed documentation.
- Training for the project team members and staff.
- Hospital staff coaching.
- Implementation of control tools for maintaining the acquired skills at a constantly high level.
- Conducting an independent assessment followed by an independent certification.
- Recurrent audit – a periodic audit of the completed tasks.
"Safe Hospital" service package:
- Publication of the Hospital profile on the bookinghealth.com online portal with translation into 4-5 languages.
- Preliminary audit.
- Analysis and documentation of the Hospital’s business processes with their further optimization according to the MHS Management System.
- Implementation of new business processes in the daily routine of the Hospital.
- Integration of tools for the control of new business processes implementation.
- Arrangement and carrying out audit.
- Certification to the "Safe Hospital" level.
- Annual recurrent audit.
"Medical Service Excellence" service package:
- Publication of the Hospital profile on the bookinghealth.com online portal with translation into 10-15 languages.
- Preliminary audit.
- Analysis and documentation of the Hospital’s business processes with their further optimization according to the MHS Management System.
- Implementation of new business processes in the daily routine of the Hospital.
- Integration of tools for the control of new business processes implementation.
- Certification to the "Safe Hospital" level (stage 1).
- Certification to the "Medical Service Excellence" level (stage 2).
- Annual recurrent audit.
- Arrangement of training events and coaching sessions "Patient care in accordance with the highest quality standards". Five 8-hour group coaching sessions per year.
- Internet marketing (digital display advertising, contextual advertising, social networks).
- Work of the MHS Agency at the Hospital, including the full range of its services.
- Lead generation in the medical direction chosen by the Hospital.
"Service Excellence" service package:
- Publication of the Hospital profile on the bookinghealth.com online portal and at partner sites with translation into all languages.
- Financial audit and business consulting with elaboration and implementation of the individual development strategy and involvement of external analysts, tax consultants and financial auditors.
- Providing a team for the implementation and maintaining changes.
- Training of the internal project team members among the Hospital staff.
- Elaborating working plan with clear deadlines and required resources.
- The expected result: an increase in Hospital profits by at least 20% during the first year.
- Analysis and documentation of the Hospital’s business processes with their further optimization according to the MHS Management System.
- Implementation of new business processes in the daily routine of the Hospital.
- Integration of tools for the control of new business processes implementation.
- Certification to the "Safe Hospital" level (stage 1).
- Certification to the "Medical Service Excellence" level (stage 2).
- Audit and certification to the "Medical Business Excellence" level (stage 3).
- Annual recurrent audit.
- Arrangement of training events and coaching sessions "Patient care in accordance with the highest quality standards". Five 8-hour group coaching sessions.
- Regular work with staff, increasing their motivation and understanding of the patients’ needs.
- Internet marketing (digital display advertising, contextual advertising, social networks).
- Work of the MHS Agency at the Hospital, including the full range of its services.
- Lead generation in the medical direction chosen by the Hospital.
How to become a client of MHS Academy
Apply today, and join a network of clinics that work together on improving the quality of medical services and patient safety.